Twelve Mobile Predictions for 2012
In case you hadn't noticed, 2011 was the long-awaited "year of mobile." It was the year that consumers made the mobile internet mainstream and marketers finally made mobile a priority (at least in terms of their rhetoric). In 2012 most of the trends and developments that we saw this year will only accelerate.
Those who didn't fully pay attention this year will begin to realize in 2012 that mobile is not merely a small-screen extension of the PC web, but a parallel universe that increasingly operates as an alternative to the "fixed internet" for many people.
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